Slovak Homeopaths: Misleading Advertising?

From the Slovak Spectator: Homeopathy ads bring criticism

“Homeopathy is a way too” or “Homeopathy helps us” are some of the slogans featured alongside the faces of VIPs on billboards that have mushroomed around Bratislava recently – immediately attracting criticism from scientific circles.

“The campaign promotes the healer’s practice from the 18th century which denies basic natural laws and the ineffectiveness of which has been scientifically proven,” Ondrej Sukeľ, head of the Slovak Chamber of Pharmacists (SLeK), told The Slovak Spectator.

Interestingly, the article points out that “Slovak Chamber of Homeopaths Chairman Vladimír Petroci stressed that homeopathy is the most scientifically verified method of alternative medicine.” Some would call that damning with faint praise. But it raises an interesting question: when proponents of one form of alternative medicine criticize another (or merely proclaim theirs to be better), what standard of evidence do they use? What form of proof can they point to? If the proof is in the anecdotes, every form of treatment has lots of those.

About Chris MacDonald

I'm a philosopher who teaches at Ryerson University's Ted Rogers School of Management in Toronto, Canada. Most of my scholarly research is on business ethics and healthcare ethics.

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